Volatile markets demand more than just a plan, they demand control. At Smink Group, we work closely with our customers to align demand and supply, ensuring stability even when the market is unpredictable. Through proactive planning, transparency and strong collaboration, we help our partners avoid late deliveries, prevent shortages and keep operations running smoothly.
Aligning demand and supply
Every month, we sit down with our customers to review a rolling 12-month demand and production plan. This isn’t just about orders, it’s about anticipation. By identifying risks before they materialize, we can adjust early and maintain continuity.
What makes the difference
Our approach to S&OP goes beyond traditional planning. It is built on:
- Active customer engagement – open communication at every stage.
- Commitment to improve together – continuously refining processes.
- Full transparency – clear insights into both opportunities and risks.
- Flexibility to adapt – responding quickly to market changes.
The result? Customers report higher predictability, fewer escalations, and improved alignment between supply and demand.
S&OP is not just about figures and forecasts. Each monthly planning session includes discussions about market developments, trends, and insights. This exchange builds mutual understanding and trust, strengthening long-term partnerships.
Extending control to suppliers
The benefits of S&OP extend throughout the value chain. Customer forecasts are translated into the required parts, enabling our suppliers to plan with greater accuracy and deliver exactly when needed. This creates a stable and reliable supply network.
Reliable results
Thanks to this integrated approach, Smink Group consistently achieves delivery reliability above 90%. Even in volatile markets, our customers can count on stability, predictability and trust.

